Ayam Brand Sardine - the White particle story

On a fine Wednesday morning, my wife decided to make a dish using the Ayam brand Sardine that was purchased from Tesco Semenyih. To her astonishment, she found some white particles at the top that looked like fungus.So, she kept it aside and made some other dish for lunch.

Check out the below photo :

At the same time, she insisted that we should make a complain to the company that their product is contaminated when the expiry date is on 07-09-2013!! I was a bit reluctant to do so but after constant reminder from her, I decided to send an email to them (found it from their website) not expecting any response from they anytime soon.
Check out below screenshot for the email :



To my suprise, within 2 hours I received a call from their Quality Assurance Manager!WOW! I was really impressed! She introduced herself as Tracy Ng and explained to me in detail that the white particle is actually saturated fat and not fungus as earlier suspected. The fish used for the canning of Ayam brand are from the cold water Pacific Sardine with a fat contact between 10% to 25%. Some of the saturated fats would eventually crystalised and settle to become solid like white color.It can be reversed by heating the crystalised solid-like fat. She even checked the product that I purchased was actually in the market for 6 months! (She checked it based on the photo that I sent her.) This information is actually printed on the large size can but not on the small sized can. She mentioned that in future batch lid it will be printed.
And she mentioned that their company really cares for their customers and to show their appreciation for complaining on their product, they will send a token of appreciation to my office! Again, I am impressed as I didnt expect that will happen.
I told my wife about the call but she was not satisfied with the explanation and she called Tracy to get some clarification. Tracy patiently explained everything and she even when to  the extend to come and meet us face to face to give a demonstration.All that for a can of sardine..hehehe.Unfortunately, we could not set the appointment to meet her.
Nevertheless, the next day I received a call from the company, this time a different person and I could not recall his name. He wanted to send the token of appreciation to me. :PWithin one hour he was outside my office and passed it to me. Check out the photos below on what did I receive.....

All that item for one complain on one small sardine can.hahaha!I am really impressed for their commitment to their customers and me and my wife will become their number one fan from now on. Not because of the "token of appreciation" but for their dedication and commitment given to ensure their customer will be happy with their products.

Moral of the story : Buy one sardine can and complaint to them. You will gets lots of sardine cans for free!! hahaha....just kidding. DON'T TRY THIS AT HOME OR OFFICE OR WHEREVER YOU ARE! ONLY FOR INFORMATIONAL PURPOSES!